What is Business Marketing Major? How to Work Business Marketings?

What is a Business Marketing Major?

A Business Marketing Major is an academic program designed to teach students the principles and practices of marketing. It helps students to gain skills and knowledge required to promote products and services, understand consumer behavior, and execute effective marketing strategies.

Students pursuing a Business Marketing major typically explore a combination of aspects to create comprehensive marketing strategies, such as:

Business, 

Economics, 

Psychology, 

Communications, and 

Technology. 

This helps to prepare students for diverse roles in marketing, sales, digital marketing, brand management, market research, and more.

Many students mix Marketing Major with Business Major, but there are fundamentally differences between these two. Let us help you understand the difference between a Marketing Major and a Business Major.

What’s the Difference Between a Marketing Major and a Business Major?

Both a Marketing Major and a Business Major share foundational business principles, they differ in focus and scope.

Marketing Major

A Marketing Major focuses on learning how to promote products or services, understand consumer behaviour, and communicate a brand’s message clearly. Students study areas like digital marketing, advertising, market research, consumer behavior, and brand management. The goal is to prepare students for jobs in marketing, advertising, public relations, and sales.

Business Major

A Business Major is a broader term that covers a wide range of topics, including management, finance, economics, human resources, marketing, and accounting. It helps students understand how businesses work as a whole.

In this article we are focusing on Marketing Major, so here are the core areas/subjects that you will study in Business Marketing Major:

Key Subjects in a Business Marketing Major

Students pursuing a Business Marketing Major typically cover a wide range of topics, Few key subjects include:

1. Principles of Marketing

• In this foundational course, students learn basic concepts of marketing, including the 4 Ps (Product, Price, Place, Promotion). It focuses on how businesses create value for customers and how they communicate that value to the market.

2. Consumer Behavior

• This course includes the psychological, social, and emotional factors that influence consumers' purchasing decisions and preferences.

3. Marketing Research

• Marketing research teaches students how to collect and analyze data related to consumer behavior, market trends, and competitive analysis. This helps to run successful marketing campaigns.

4. Digital Marketing

• Digital marketing course covers the use of online platforms such as social media, email marketing, search engine optimization (SEO), and content marketing to attract and retain customers.

5. Advertising and Promotions

• Students learn how to design advertising campaigns, create promotional content, and select the most appropriate media to reach their target audiences.

6. Sales Management

• This course focuses on managing a sales team, setting goals, and developing strategies that help align sales efforts with overall business objectives. It also covers the training and leadership skills necessary for managing salespeople.

7. Brand Management

• Students learn how to build, maintain, and grow a brand’s identity. This includes developing a brand positioning strategy and ensuring that marketing efforts reflect the brand's values and mission.

How Much Time Does It Take to Complete a Business Marketing Major?

It completely depends whether you want to complete a Marketing Degree study full-time or part-time basis. Here are the brief timelines to complete a Business Marketing Major:

1. Bachelor’s Degree in Marketing

• Duration: 4 years for full-time students.

• Course details: A Bachelor’s in Marketing is the most common entry-level degree for marketing professionals. This course generally includes core business courses, marketing fundamentals, electives, and internships or hands-on projects.

2. Master’s Degree in Marketing

• Duration: 1 to 2 years for full-time students.

• Course Details: A Master's degree (such as an MBA with a marketing focus or a Master’s in Marketing) usually takes 1 year for full-time students or 2 years for those studying part-time. It offers advanced knowledge in marketing strategy, analytics, and leadership.

Career Opportunities in Business Marketing Major

Business Marketing degrees in graduation open numerous career opportunities. Some of the option include:

• Marketing Manager: Leads the company’s marketing efforts and creates plans to promote products or services.

• Digital Marketing Specialist: Focuses on online marketing, like improving website rankings (SEO), managing social media, and creating content.

• Brand Manager: Ensures a brand’s image stays strong and consistent across all marketing channels.

• Market Research Analyst: Collects and analyzes data to understand market trends, customer behavior, and competitors.

• Sales Manager: Leads a sales team and creates strategies to boost sales, working closely with marketing campaigns.

• Content Marketing Manager: Manages the creation and sharing of content (like blogs or videos) to connect with customers.

Role	Average Annual Salary (India)	Average Annual Salary (USA)
Marketing Manager	Rs.8,00,000 - Rs.20,00,000	$75,000 - $130,000
Digital Marketing Specialist	Rs.3,50,000 - Rs.8,00,000	$50,000 - $80,000
Brand Manager	Rs.6,00,000 - Rs.15,00,000	$70,000 - $120,000
Market Research Analyst	Rs.4,50,000 - Rs.8,00,000	$60,000 - $90,000
Sales Manager	Rs.7,00,000 - Rs.15,00,000	$70,000 - $120,000
Public Relations Specialist	Rs.4,00,000 - Rs.10,00,000	$50,000 - $80,000
Content Marketing Manager	Rs.6,00,000 - Rs.12,00,000	$60,000 - $100,000

Please note that we have taken average salary ranges. Actual salaries can vary based on experience, location, and company size.

Is Business Marketing Major Right Career Path for You?

Here are the few questions that you can ask yourself to decide whether you should go with Business Marketing Major or not?

• Do you like brainstorming ideas, creating content, and communicating with others? Because marketing requires creativity.
• Are you curious about how businesses work?
• Do you enjoy analyzing data and finding solutions? 
• Do you love exploring and experimenting with digital tools, social media, and new technologies? 

Frequently Asked Questions

1. What is a Business Marketing Major?

Business Marketing Major includes teaching how to promote and sell products or services. It covers areas like market research, advertising, and sales.

2. What jobs can I get with a Business Marketing degree?
You can become a Marketing Manager, Brand Manager, Digital Marketer, Sales Manager, or Market Research Analyst.

3. What skills do I learn in a Business Marketing Major?
You learn skills in communication, data analysis, marketing strategies, advertising, and digital marketing.

4. How long does it take to complete a Business Marketing Major?
It usually takes about four years for an undergraduate degree.

5. Can I study Business Marketing online?
Yes, many universities offer online Business Marketing programs for flexibility.

6. Are there internships in Business Marketing?
Yes, internships offer hands-on experience in real marketing campaigns.

7. What types of companies hire Business Marketing graduates?

Many companies in retail, tech, healthcare, entertainment, and more hire marketing professionals.